Program Information

March 22, 2009

Time Session
8:45 Doors Open - Registration & Breakfast
9:45 Opening Keynote
10:00 Session 1 - Designing and Building Successful Multiplayer Games

Flash game developers are increasingly building more immersive and engaging multiplayer experiences for their users. What makes a multiplayer game successful? Our panel will share their experiences and best practices on designing successful multiplayer games that engage gamers and keep them coming back.

  • Moderator: Ranah Edelin, Raptr
  • Chris Benjaminsen, Nonoba
  • Daniel James, Three Rings
  • Jim Greer, Kongregate
  • Paul Preece, Casual Collective
11:00 Session 2 - Getting Eyeballs - Marketing and Distributing Flash Games

How important is it (or not) to get distributed on game portals? Where are the game plays coming from? Hear from a panel of portals and game developers on the best strategies and tactics to market, distribute and publicize your game to reach gamers.

  • Moderator: Jeremy Liew, Lightspeed Venture Partners
  • Chris Hughes, FlashGameLicense.com
  • John Cooney, Armor Games
  • Richard Fields, MindJolt Games
  • Matt Spall, Gimme5games
12:00 Lunch
1:30 Session 3 - The Future of Flash

Hear from Adobe about the latest developments in Flash 10, CS4, AIR, Flex, Catalyst and more. Adobe Evangelist Ryan Stewart will discuss and answer questions about how these improvements will impact the game development community.

  • Ryan Stewart, Adobe
2:30 Session 4 - Monetization and Business Models for Flash Games

There are multiple models emerging in the industry for monetizing games. How should developers choose which business models to pursue? Our expert panel will share their experiences and thoughts on various business models and their potential.

  • Moderator: Andrew Chen, Futuristic Play
  • Adam Caplan, Super Rewards
  • Kate Connally, AddictingGames
  • Jameson Hsu, Mochi Media
  • Kenny Rosenblatt, Arkadium Games
3:30 The Mochis Flash Game Awards

Recognize the best Flash games of 2008 with The Mochis Award Show!
4:00 Afternoon Break
4:30 Session 5 - What Makes a Flash Game a Hit?

Game developers share insights on how to design and build hit, popular games that appeal to a mass audience. Panelists will discuss topics including game design, game testing/tuning, the effectiveness of creating sequels, and success metrics on succeeding in games.

  • Moderator: Brian Robbins, Fuel Industries
  • Edmund McMillen, creator of Coil (IGF Finalist)
  • Joel Breton, AddictingGames
  • Brad Borne, Borne Games
  • Stephen Harris, Ninja Kiwi
5:30 - 6:00 Session 6 - Social Game Design 101: How To Make Flash Games That Social Networkers Want to Play

What are the key elements to designing successful Flash games for reaching gamers on social networks? This talk includes a deep dive into game design and viral mechanisms that you must use to succeed on social networks such as Facebook and MySpace.

  • Bret Terrill, Zynga Games
6:00 Join us for drinks at the Official Flash Gaming Summit After Party: License to Play